MEROË- The Bed Boutique is a leading retailer of luxury lifestyle custom-made beds and bedroom furniture with a wide specialty in bed and bath linens, lighting, décor accessories and home fragrances. 

Our collections of timeless classics, authentic reproductions and bespoke custom-made bedroom furnishings offer an unmatched combination of inspired design and unparalleled quality. 

Each season we unveil a wealth of new ideas resulting from our partnerships with highly renowned artisans from around the world, whose work we are pleased to be able to showcase and bring to our customers.

MEROË showroom is located in Dubai, while our source catalogues and website serve as virtual extensions and compelling illustrations of what the brand has to offer. 

Core Values


We believe people are responsible and trustworthy. Because of this, we strive to create an environment where people have the freedom to authentically express their ideas and emotions.

We believe in trusting our people. We strive to create an environment where they have the freedom to express their ideas and emotions authentically.


We believe that effective communication and collaboration are impossible without respect. We strive to avoid exhibiting egos, playing political games, and demonstrating manipulative behavior.

We believe that respect is essential to accomplish communication and collaboration. We aspire to create a team that works together to reach the same goal.


We believe passion is essential to what we do and who we are. We genuinely care about our people, products and customers and are building a company that inspires people to do great things together.

We believe passion is a fundamental core of who we are and what we do; it inspires our people to do great things together.


MEROË-The Bed Boutique is one of the most innovative and fastest growing luxury brands in the home furnishings marketplace.

We believe our brand stands alone and is redefining this highly fragmented and growing market, contributing to our superior sales growth and market share gains in recent years relative to industry growth rates.

Our ability to innovate, curate and integrate products, categories, services and businesses with a completely authentic and distinctive identity, then rapidly scale them across our fully integrated multi-channel infrastructure is a powerful platform for continued long-term growth.

The evolution of the MEROË brand has enabled us to provide our customers with a lifestyle beyond the four walls of the home.

Our unique product development, go-to-market and supply chain capabilities together with our significant scale enable us to offer a compelling combination of design, quality and value that we believe is unparalleled in the marketplace.

View More Products